The number one
Tequila in the world

Discover our History

A spirit like no other

Many things make Jose Cuervo unique. From centuries-old processes passed down through generations, to the rich, volcanic soil from which our blue agave grows. We’ve spent 250 years crafting the world’s finest tequila, Jose Cuervo.

The Original Instigator

No one has made tequila longer. Or better.

In 1795, Jose María Guadalupe de Cuervo began selling the very first Vino Mezcal de Tequila de Jose Cuervo after receiving the first official charter from the King of Spain to produce tequila commercially. Cuervo has been producing tequila at La Rojeña, the oldest active distillery in Latin America, ever since.

A Perfected Process

Tradition in every bottle

For over 250 years, Jose Cuervo has been making tequila from the largest agave holdings in the world. The journey begins in the fields on the skirts of the Tequila Volcano. After seven years of maturation, the agave plants are harvested and their cores, or “piñas,” are sent to the La Rojeña distillery. There, they are roasted, grinded, and smashed. The resulting extract is placed into fermentation tanks. Finally, it is distilled and aged to perfection in toasted barrels.