Drop your info to hear about exclusive content, giveaways and more.
Jose Cuervo has been making tequila for over 250 years with the same experience, craftsmanship, and recipes that have been handed down generation through generation. Scroll down to explore key moments in the brand's rich history.
In Mexico, A Legend Is About To Be Born.
In 1758, José Antonio de Cuervo y Valdés was given a writ of land ownership by King Fernand VI to plant agave on his lands for producing tequila.
King Carlos IV issued a royal decree in Spain granting Jose Maria Guadalupe Cuervo y Montana the first license to produce and distribute tequila.
EXPORTED TO THE UNITED STATES
Jose Cuervo barrels made it to California from San Blas in 1852
GLASS BOTTLES TO GO ANYWHERE
Jose Cuervo® was the first tequila brand to bottle tequila individually, making it easier to transport the tequila to meet booming demand in Mexico and across the border.
THE MARGARITA: IT'S MORE THAN JUST A GIRL'S NAME.
THOSE IN THE KNOW, KNOW THERE IS NEVER A SUBSTITUTE FOR JOSE CUERVO.
TEQUILA GETS DESTINATION OF ORIGIN
Just like Champagne can only be made in France, or Scotch can only be made in Scotland, as of 1974, in order for a spirit to be called "tequila" it had to be made in certain states of Mexico.
TEQUILA'S NEWEST GROOVE
Cuervo was the brand of choice when the tequila sunrise became wildly popular. The drink's rise to fame was attributed to the major rock and roll bands who sipped it on their private jets and immortalized it in song.