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Since 1758
A History Of The World's Oldest Tequila Brand
Jose Cuervo has been making tequila for over 250 years with the same experience, craftsmanship, and recipes that have been handed down generation through generation. Scroll down to explore key moments in the brand's rich history.
1700s
In Mexico, A Legend Is About To Be Born.
In 1758, José Antonio de Cuervo y Valdés was given a writ of land ownership by King Fernand VI to plant agave on his lands for producing tequila.
1795
King Carlos IV issued a royal decree in Spain granting Jose Maria Guadalupe Cuervo y Montana the first license to produce and distribute tequila.
The Original Cuervo Crest
NEW DISTILLATION MACHINERY
Sold 10,000 barrels of tequila in one year.
WHERE JOSE CUERVO IS PRODUCED
La Rojeña, founded in 1812, is the oldest active distillery in Latin America.
1800s
EXPORTED TO THE UNITED STATES
Jose Cuervo barrels made it to California from San Blas in 1852
GLASS BOTTLES TO GO ANYWHERE
Jose Cuervo® was the first tequila brand to bottle tequila individually, making it easier to transport the tequila to meet booming demand in Mexico and across the border.
1940s
THE MARGARITA: IT'S MORE THAN JUST A GIRL'S NAME.
THOSE IN THE KNOW, KNOW THERE IS NEVER A SUBSTITUTE FOR JOSE CUERVO.
THE TALL TALE
THE ORIGINAL
RECIPE:
1 1/2 oz White Cuervo® Tequila
1/2 oz Triple Sec
1 oz Fresh Lime Juice.
Shake well and serve in a salt-rimmed glass.
THE OFFICIAL BOTTLES OF TEQUILA
1970s
TEQUILA GETS DESTINATION OF ORIGIN
Just like Champagne can only be made in France, or Scotch can only be made in Scotland, as of 1974, in order for a spirit to be called "tequila" it had to be made in certain states of Mexico.
TEQUILA'S NEWEST GROOVE
Cuervo was the brand of choice when the tequila sunrise became wildly popular. The drink's rise to fame was attributed to the major rock and roll bands who sipped it on their private jets and immortalized it in song.
